MY THEORY FOR SUSTAINED MOMENTUM

In just a moment you are going to be introduced to my
sustained momentum formula and how I use it daily in my
business to get the most out of my efforts.

My theory variables:

Sustained Momentum = K/P+T+A+C(Knowledge+Time+Action+control)
Leverage = K/P+T+C(Knowledge+Time+Control)
Action = A(Action)
Control = C(Control)
Knowledge = K/P(Knowledge/Power)
Leverage = L(Leverage)
Power = P(Power)
Time = T(Time)
Sustained Momentum = L+A(Leverage+Action)

Sustained momentum application:

Many of the ones that were professing to help us in our
businesses have been actually hurting us monumentally. We
have been told that we can make thousands of dollars monthly,
weekly etc. (residually).

That may well be true, but they don't tell you how long it
is going to take and what we MUST do to earn it.

After we peeped under the curtain this is what we found. The
owners of the MLM companies were squeezing us like grapes.

Example: They build an elaborate website and entice us by
giving us that website (replicated) for free. They say,
“It’s FREE to join!” They also entice us with a RESIDUAL
profit plan, usually 2%-50% spread amongst several levels.

Oh, don’t forget that they are sooo benevolent that they are
not going to just sign you up and leave you to making
critical business errors selling their products/services
alone (oh no); so they provide you with training, marketing
tools and pre-written sales letters and leads (at a cost).

Let me backup a minute, as free affiliates your profit when
your prospects buy, is the 2% commission. In order for you
to accumulate the other higher percentages you MUST UPGRADE
your position in the company.

Those upgrades are usually a MONTHLY FEE to qualify you for
the higher commissions. With those upgrades you are also
afforded other benefits according to the company’s pay plan.

In the above example, that is the normal way that affiliate
business is done on the Internet. The truth of the matter
is that when we sign up to be affiliates, we become
SALESMEN (distributors) for the company.

You ARE NOT in business being an affiliate; you are a
DISTRIBUTOR of products/services. You have signed away your
Business Control at that point.

Being a distributor is not a bad thing, but people have been
MISLEAD to believing that they are in business while in fact,
they’re not. You are WORKING the business not OWNING it.
That's the critical distinction.

Think about this, when you send your prospects to the
replicated website and eventually buy, THEY become the
property of the MLM company not you. You should really read
the company’s terms of service (TOS) carefully to
understand the DISTINCTION.

In essence, your customer is added to the company’s lead
list database (AUTO RESPONDER). The company now sends it’s
promotional messages (sequentially sent) for OTHER
products/services THEY sell.

When a sale is made you DO NOT get a commission on those
sales. In fact you are not even notified a sale has been
made for those other products/services. Isn’t that a bit
sneaky? I thought so.

Here’s another one, the company will give you prewritten
sales letters, but ALL of the company’s affiliates are using
them too. How effective can that be?

The company has leads for sale. Here are the numbers; if you
purchase 100 leads 1% will join you. The cost of the best
leads hover around $4-5 (and up) per lead. Even before you
start pocketing your Residual Income, you are going to have
to bare those lead costs (among other things).

Not to mention that you are going to have to contact those
leads and entice them to join you. Unless you have been
living on another planet all your life, people HATE to be
sold; the worst part is that this is exactly what you MUST
do. SELL THEM

Look at this one. What are the other kinds of advertising
you plan to do, online, offline, free/paid or a combination?
Talk to any successful business owner and they will tell you
that they spend on average 70% of their overhead expense for
advertising and marketing.

When I got this KNOWLEDGE it infuriated me to the max. In
order to make money TODAY you MUST sell a RETAIL PRODUCT.
RESIDUAL profits come from BACK-END sales.

Your view of the sales process and your relationship to it
will help you better understand why you will never be self
sufficient in business in the short term. You parked your
self under the WRONG END of the sales process.

In order for you to start profiting RIGHTLY from the full
sales process, you must be in your own business, you must
retail a product to make TODAY money (cash flow), you must
be the owner of the cash register (the sales process),

you must own your own auto responder to manage your list
(customer follow-ups), you must be attractive to your
prospects (marketing), you must invest in your own
personal development (get a coach).

Hope I have shown how we actively seek knowledge, leverage
it to maintain a level of sustained momentum. Knowledge is
the cornerstone and indispensable part in our business,
and the most rewarding bar none.